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About Net Influencer Founded in 2021 by Nii A. Ahene, Net Influencer is a dedicated publication offering deep insights into the creator and influencer marketing landscape. We focus on the creator economy, covering topics such as brands, influencers, talent collectives, agencies, technology, and platforms.
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Join Session By clicking Join Session, you confirm that you have read and agree to our User Agreement Choose from thousands of textbooks and course materials in the Top Hat Catalog, and collaborate in a unique community of educators Creator Economy News, Insights and Analysis Unilever’s Dove division has appointed London-based creative communications agency PrettyGreen to lead its micro-influencer marketing, content... Discover the talented individuals behind Net Influencer! Meet our dedicated team driving innovation and success through our resources and updates. Learn more! The American Influencer Council (AIC) has released its fourth annual International Creator Day Trend Report, arguing that labor policy has failed to keep pace with the growth of the Creator Economy, leaving millions of professional content creators without worker protections or small business resources. The influencer marketing sector, valued at $44.2 billion globally and growing at a 12.8% compound annual growth rate, has seen significant merger and acquisition (M&A) activity in 2025 despite a sharp decline in deals in 2024, according to Quartermast Advisors ’ “2025 Influencer Marketing M&A Report.” Transaction volume decreased 68.4% year-over-year in 2024, but early indicators point ...